WASHINGTON – Twenty
years after Michael Dukakis famously flopped in an effort
to build his presidential campaign on a promise of
competence, the current crop of presidential candidates is
betting that this time the voters will be receptive to a
similar pitch.
In every debate and in most of their speeches,
candidates from both parties are pledging to fix a
government many see as broken and not working in matters
including the conduct of the war in Iraq, control of U.S.
borders and the reaction to natural disasters such as
Hurricane Katrina.
Not since Dukakis declared that the 1988 election
“isn't about ideology; it's about competence” has any
campaign featured so much talk about competence.
It is not surprising that Democrats would raise the
issue with its criticism of an incumbent Republican
president. And they have been very outspoken. Front-runner
Sen. Hillary Clinton of New York delivered an entire
speech in New Hampshire to promise to “re-establish the
competence of government.” The other Democrats routinely
pounce on administration missteps.
But it has been the Republican candidates who have been
battling most vigorously to be seen as the one best
positioned to bring competent leadership to Washington.
Former Tennessee Sen. Fred Thompson wrote a scathing essay
for the National Review lamenting that “we've lost
our ability to take care of some of the most basic duties
of government.”
Former Massachusetts Gov. Mitt Romney and former New
York Mayor Rudy Giuliani never miss an opportunity to cast
what they did in their former jobs as the best preparation
for the White House and proof that they will be better
managers than what has been on display since President
Bush took office.

And the most biting
critiques of the status quo have come from Arizona Sen.
John McCain. In his announcement speech, McCain said
Americans “have a right to expect basic competence from
their government.”
In what was taken as a jab at Giuliani's record in New
York, McCain said, “They won't accept that firemen and
policemen are unable to communicate with each other in an
emergency because they don't have the same radio
frequency.”
McCain has stepped up his attacks on the Bush
administration's competence to try to balance his
outspoken support for the Iraq war. He wants to be
associated with the mission but not the execution of the
war. At every opportunity he says, as he did in a June
debate in New Hampshire, “This war was very badly
mismanaged for a long time.”
For Democrats, the competence pitch seizes a political
opportunity. For Republicans, it is the urgent need to
open some distance between themselves and the unpopular
president from their own party.
The polls tell the story – Gallup shows a large
majority disagrees that Bush “can manage the government
effectively.” And Pew Research Center found that
“incompetent” has replaced “honest” as the word people
most often associate with the president.
“Each election always corrects the flaws of the
previous president,” said Lee M. Miringoff, director of
the Marist Institute for Public Opinion. “One of the
things about George Bush is that he doesn't seem to be on
top of things so the next president says, 'I will.' ”
Andrew Kohut, president of the Pew Research Center,
said voters “absolutely are open to this appeal” because
of Bush. “The knock on Bush is competence from Iraq to
Katrina. . . . People don't think he has been a good
leader and don't think he can get things done.”
Karlyn Bowman, an expert on public opinion at the
conservative American Enterprise Institute, agreed but
said the candidates must be careful to avoid the mistake
Dukakis made. Because Dukakis did not project a vision for
the country, then-Vice President George H.W. Bush easily
mocked his promise by saying, “Competence makes the trains
run on time but doesn't know where they're going.” While
critics tabbed Dukakis as “Zorba the clerk,” Bush's
campaign then raised doubt about his competence as
governor of Massachusetts.
“There is a widespread skepticism, particularly among
younger voters, about government competency,” Bowman said.
“But I wouldn't make it the centerpiece of a campaign
because people do want vision. They want something larger.
They want you to tell them where you want the country to
go.”
That craving for vision is why historians can cite no
president ever elected primarily because he promised to be
a good manager. Perhaps the closest was in 1952 when
President Harry Truman was driven to retirement by cries
of “communism, corruption and Korea” and complaints of
mismanagement. Dwight D. Eisenhower, the World War II
hero, stepped into the void with a stellar reputation for
organizing and overseeing one of the greatest management
challenges in the history of warfare, the Allied invasion
of Europe.
“He won because everybody knew he was a competent guy
and a good manager in World War II,” said Lee Edwards, a
presidential historian at the Heritage Foundation, who
noted an important link between the 1952 and 2008
elections – unpopular wars. Eisenhower could pledge to “go
to Korea” and today's candidates can promise to better
manage and end the Iraq war.
Iraq is by far the biggest issue in this campaign and
is inextricably linked to the competence debate, Edwards
said. It also makes it “very tricky” for Republicans who
want to promise to be more competent than Bush without
alienating Republican voters still loyal to the president.
“They would not take kindly to what they would see as
unfair criticism just for political purposes by someone
who wants to succeed Bush,” Edwards said.
“They have to tiptoe through the tulips here,” said
Kohut, with the Pew center. “They have to be very careful.
They can't give the Republican base the view that they are
being disloyal to Bush.”